All businesses strive to grow and expand. Growth enables businesses to increase the scale of their operations and competitiveness. This may be done either internally (organic growth) or externally (inorganic growth).

Many companies are tracing different types of organic growth collaterally and spread themselves thin among different trajectories including product development, increasing market share, conquering new geographies, etc. Those companies may realize short-term gains but never achieve sustainable growth. To outpace the competition, you should formulate a strategy that is close to what your business is good at.

At Devon, we adopt capabilities-centric approach that gives you real differentiation in the market and leverage your competitive advantage. We go beyond the normal advisory role to help you target the opportunities that are worth pursuing in light of your inherent strengths and shifting market realities. We then assess the relevant options to seize the viable opportunity by building better understanding of your customer needs and pointing out areas of product or service innovation. That way, you can scale your differentiating capabilities and expand into adjacencies to unlock further opportunities that still aligned with your core competencies.