We help clients formulate successful strategies at both corporate and business levels that set their organization on the right track through below systematic steps:

• Conducting rigorous strategic analysis to identify the corporate ambitions and challenges.
• Refreshing situation analysis including market landscape and competitive analysis.
• Quantifying the vision and setting up time horizon to define the value gap.
• Achieving a consensus amongst executive leadership team on the best plausible scenario of where to play and how to win.
• Identifying the change agenda (performance dimensions to change) and defining the strategic focus areas (strategic themes).

Corporate Strategy

At the corporate level, firms must consider how the various business units fit together and how the organization is structured in order to optimize assets, capabilities and processes thus creating the most value.

At Devon, we help organizations create a coherent set of goals and objectives for the corporate entity and identify which business units to grow, turn around or divest. Collaborating with clients, we devise winning corporate strategy to bring their vision to life. We do that by focusing on:

• Portfolio Management based on inherent capabilities to decide “where to play”,
• Resource Allocation to make the whole greater than the sum of its parts,
• Organization Design to maximize the value of the entire firm, and
• Strategic Tradeoffs between risk and return.

Business Strategy

While corporate strategy is about optimizing the resource allocation across different lines of business, the aim of business unit strategy is to efficiently use these resources in a way that create competitive advantage and reignite growth in the most sustainable way. Therefore, we help clients generate exceptional value proposition through leveraging and aligning their differentiated capabilities with the market perceptions.

Having captured your business context, we identify the required subtle industry shifts and evaluate the options in terms of their likely effectiveness and your capability to execute them. Each business unit operates in different markets and faces a different set of risks. As such, we design your own business strategy under the umbrella of your corporate strategy that allow you compete in a way that the competition will find hard to emulate.