Automotive industry in MENA region is dominated by assembly-based supply chains and hundreds of automotive feeding companies. Although the market has promising growth potential, there are some limitations that hinder the sector’s growth including poor taxation and customs systems, low volume of local manufacturers which represents a burden on the feeding industries and marginal tangible incentives to enable local assemblers compete with imported vehicles.

Transformation to Electric cars to boosting sustainable transport, expanding the use of natural gas as an alternative and to a lesser extent smart mobility in some GCC cities among the factors that currently reshaping the industry.

In response to these factors, automotive players require to formulate a smart strategy and business model thus enabling them to regain their standing as an automotive industry leader and compete with the fierce regional players.